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Intelligence · Companies

Designalytics

Consumer brand analyticsdesignalytics.com
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Latest Designalytics news

  • The Best in Packaging Design: DIELINE Awards Announces 2026 Winners
    EIN Presswire · Jun 12, 2026

    The 2026 DIELINE Awards, sponsored by Designalytics, announced its winners, highlighting the significant financial impact of package design on consumer brands. The Designalytics Effectiveness Award was presented to Catalina Crunch for its successful packaging redesign.

  • 7 Package Redesigns Powering Wild & Crazy Sales
    Packaging Digest · Jun 5, 2026

    This article highlights the winners of the Designalytics Effectiveness Awards, which use retail scanner data and consumer research to identify packaging redesigns that significantly boosted sales. It underscores the company's role in providing data-driven proof of how strategic package design impacts CPG market performance.

  • How to Approach Package Testing for Consumer Goods
    Drive Research · Jun 5, 2026

    This article discusses the importance of package testing in the CPG industry, citing Designalytics' predictive data on how specific redesigns led to significant sales declines. It highlights the company's role in providing empirical evidence for the impact of packaging on market performance.

  • The Best in Packaging Design: DIELINE Awards Announces 2026 Winners
    EIN Presswire · May 6, 2026

    The 2026 DIELINE Awards, sponsored by Designalytics, recognized top packaging designs that demonstrated significant commercial impact. The awards highlight the importance of data-driven design performance in the CPG industry.

  • Mana Ventures: The Early Stage Founder's Guide
    Superscout · May 1, 2026

    Designalytics CEO Steve Lamoureux credits investor Mana Ventures as being instrumental in helping the company raise its $5M seed round and scale its business strategies. This highlights a key milestone in the company's funding history.

  • 7 Package Redesigns Powering Wild & Crazy Sales
    Packaging Digest · Dec 19, 2025
  • 7 Package Redesigns Powering Wild & Crazy Sales
    Packaging Digest · Dec 19, 2025
  • Design Driving Growth: Seven CPG Brands Recognized For Sales-Boosting Package Redesigns
    Big News Network.com · Dec 16, 2025
  • Design Driving Growth: Seven CPG Brands Recognized For Sales-Boosting Package Redesigns
    ACCESS Newswire · Dec 15, 2025
  • Design Driving Growth: Seven CPG Brands Recognized For Sales-Boosting Package Redesigns
    ACCESS Newswire · Dec 15, 2025
  • Special Report: 7 Brands That Prove the Insane Business Value of Design in 2025
    Designalytics · Dec 11, 2025

    Designalytics announced the winners of its 2025 Effectiveness Awards, which recognize CPG brands that achieved significant sales growth through data-driven packaging redesigns. The awards highlight the company's role in proving the business impact of strategic package design.

  • Five Secrets to Award-Winning CPG Package Designs
    Packaging World · Jan 13, 2025
  • Five Secrets to Award-Winning CPG Package Designs
    Packaging World · Jan 13, 2025
  • 2024 food, beverage packaging design winners and losers of 2024: AriZona, Dasani, Tropicana
    Ad Age · Dec 11, 2024
  • 2024 food, beverage packaging design winners and losers of 2024: AriZona, Dasani, Tropicana
    Ad Age · Dec 11, 2024
  • 10 Redesigns That Are Stoking Sales
    Packaging Digest · Dec 10, 2024
  • 10 Redesigns That Are Stoking Sales
    Packaging Digest · Dec 10, 2024
  • Tropicana Redesign Failure, Take Two
    Packaging Digest · Dec 4, 2024
  • Tropicana Redesign Failure, Take Two
    Packaging Digest · Dec 4, 2024
  • Data-Forward Design Awards Recognize 10 CPG Brands for Design-Driven Sales Growth
    Newswire.com · Dec 3, 2024

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Business

Updated 2d ago
Overview
Designalytics provides data-driven analytics and consumer research to help consumer packaged goods brands optimize their packaging designs. The company sells its subscription-based insights and tracking tools to brand marketers, agencies, and consumer insights professionals. It generates revenue through software subscriptions and syndicated analytics reports.
Website
designalytics.com
Industry
Consumer brand analytics
Founded
2018

Key People

Updated 2d ago
  • Steve LamoureuxCEO & Co-founder
    Prior: Nielsen Design Solutions @ Nielsen · Affinnova · Brand Manager @ Procter & Gamble

Funding

Updated 3d ago

No funding rounds reported. Either the company is bootstrapped / private without public disclosure, or Gemini couldn’t find anything. Try refreshing.