This article highlights the winners of the Designalytics Effectiveness Awards, which use retail scanner data and consumer research to identify packaging redesigns that significantly boosted sales. It underscores the company's role in providing data-driven proof of how strategic package design impacts CPG market performance.
This article discusses the importance of package testing in the CPG industry, citing Designalytics' predictive data on how specific redesigns led to significant sales declines. It highlights the company's role in providing empirical evidence for the impact of packaging on market performance.
Designalytics CEO Steve Lamoureux credits investor Mana Ventures as being instrumental in helping the company raise its $5M seed round and scale its business strategies. This highlights a key milestone in the company's funding history.
Designalytics announced the winners of its 2025 Effectiveness Awards, which recognize CPG brands that achieved significant sales growth through data-driven packaging redesigns. The awards highlight the company's role in proving the business impact of strategic package design.
Designalytics honored 10 CPG brands for successful packaging redesigns, emphasizing the company's methodology of using consumer insights to predict and drive sales performance. The event reinforces the company's position as a leader in packaging performance analytics.
Designalytics hosted its third-annual Effectiveness Awards, spotlighting how data-driven consumer research can lead to measurable sales increases for CPG packaging. CEO Steve Lamoureux noted the industry's shift toward measuring design performance.
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