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Intelligence · Companies

Demandbase

Marketing technologywww.demandbase.com

Competitor of BuyerCaddy

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Latest Demandbase news

  • Adobe Integrates Marketing AI Agent in ChatGPT and Claude
    pymnts.com · Nov 4, 2026

    Adobe integrated marketing AI agents with new ecosystem technology partner connectors. Demandbase is listed among the supported technology partners for these new connectors.

  • Demandbase Webinar Is Today: Build Your 2027 GTM Strategy Beyond the AI Pilot
    Demand Gen Report · Oct 26, 2026
  • Nearly Three-Quarters of Marketing Teams Haven’t Grown as Marketers Face Pressure to Move Faster in the AI Era
    MarTech Series · Oct 21, 2026

    New Demandbase Research Finds 72% of Marketing Teams Haven’t Grown in Two Years as 70% Face Faster Turnaround Expectations As AI reshapes how marketing operates, B2B marketing teams are facing growing pressure to deliver on tighter timelines without adding people. Nearly three-quarters (72%) of teams are the same size or smaller than they were two […]

  • Buyers Changed the Rules, and Most AI Pilots Haven’t Kept Up
    Demand Gen Report · Oct 21, 2026
  • Demandbase Launches New AI Agents to Lead the B2A Marketing Era
    MarTech Series · Oct 21, 2026

    Demandbase has unveiled three new AI agents designed to help B2B marketers adapt to the emerging business-to-agent marketing era. This launch strengthens the company's product portfolio in AI-driven go-to-market intelligence.

  • Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase
    Demand Gen Report · Oct 20, 2026
  • Demandbase Named Flagship Data Partner for Hunter, Salesforce’s New Outbound Sales Agent
    SalesTech Star · Oct 16, 2026

    Demandbase has been named a flagship launch partner for Salesforce's new AI-powered outbound sales agent, Hunter. This integration brings real-time B2B account intelligence directly into AI-driven sales workflows.

  • PhoenixAI Named AI-Powered Enterprise Agent Solution of the Year in the 2026 Tech Ascension Awards
    PRNewswire · Oct 1, 2026

    PhoenixAI was named AI-Powered Enterprise Agent Solution of the Year in the 2026 Tech Ascension Awards, citing enterprise deployments including Demandbase. This highlights Demandbase's adoption of advanced agentic AI infrastructure for enterprise workloads.

  • INFUSE and Demandbase Announce Partnership to Turn Account Intelligence into Pipeline
    ACCESS Newswire · Sep 29, 2026

    INFUSE has partnered with Demandbase to integrate account intelligence directly into omnichannel demand generation programs. The collaboration enables revenue teams to track and engage full buying groups across the entire buyer journey.

  • Demandbase Launches Mojo, the B2B Marketing Agent that Learns from Every Campaign
    CustomerThink · Sep 19, 2026

    Demandbase has introduced Mojo, an agentic AI marketing tool designed to automate campaign execution, audience definition, and multi-channel workflows while continuously learning from results. The release marks a major push into agentic AI for go-to-market orchestration.

  • Demandbase Launches Mojo for the B2B Marketing Agentic Era
    Demand Gen Report · Sep 15, 2026
  • Demandbase Launches Mojo, the B2B Marketing Agent that Learns from Every Campaign
    Yahoo Finance · Sep 15, 2026
  • Demandbase Launches Mojo for the B2B Marketing Agentic Era
    Demand Gen Report · Sep 15, 2026

    Demandbase has introduced an AI marketing agent called Mojo, designed to automate end-to-end B2B campaign execution across multiple external tools and channels. The agent helps marketers manage campaigns, define audiences, and proactively flag tracking errors while keeping humans in control of approvals.

  • Where Does the CDP Fit in an Agentic AI Strategy?
    CX Today · Sep 1, 2026
  • Liferay and Demandbase Partner to Deliver Account-Intelligent Digital Experiences
    GlobeNewswire · Aug 26, 2026

    Liferay and Demandbase announced a technology partnership integrating Demandbase's ABM intelligence with the Liferay Data Platform. The collaboration enables B2B organizations to deliver account-level personalization from a visitor's first click, helping companies overcome the 'cold start' problem on digital properties.

  • Liferay and Demandbase Partner to Deliver Account-Intelligent Digital Experiences
    GlobeNewswire · Aug 26, 2026

    Demandbase announced a technology partnership with Liferay to integrate Demandbase's ABM and account intelligence directly into the Liferay Data Platform. The integration enables B2B enterprises to instantly personalize web experiences based on firmographic and intent data the moment an anonymous prospect arrives. This collaboration strengthens the tech stack for joint customers seeking advanced GTM intelligence.

  • DemandWorks, Demandbase Launch Strategic Integration
    Demand Gen Report · Aug 19, 2026

    DemandWorks and Demandbase have launched a strategic integration connecting account intelligence with multi-channel activation. This partnership enables sales and marketing teams to automate audience syncing and accelerate the pipeline.

  • DemandWorks, Demandbase Launch Strategic Integration
    Demand Gen Report · Aug 19, 2026
  • Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
    Demand Gen Report · Aug 12, 2026

    Demandbase reported that ChatGPT referrals to tracked B2B websites surged 303% year over year to 2.6 million in June 2026. This highlights the growing impact of AI-driven discovery, pushing B2B marketers to invest more in brand-building channels.

  • Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
    Demand Gen Report · Aug 12, 2026

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Business

Updated 10/16/2026
Overview
Demandbase provides an AI-powered account-based marketing and go-to-market platform that helps B2B sales and marketing teams identify, target, and engage high-value accounts. The company sells its software solutions to enterprise and mid-market organizations through a subscription-based business model. Its platform unifies data, advertising, and analytics to optimize revenue generation.
Website
www.demandbase.com
Industry
Marketing technology
Founded
2006
LinkedIn
Company page

Key People

Updated 10/16/2026
  • Gabe RogolCEO
    Edu: Brown University
    Prior: Chief Revenue Officer @ Demandbase · VP, Media Sales @ Demandbase · VP Sales & Marketing @ Foundry
  • Chris GolecFounder & Board Member
    Prior: Chief Executive Officer @ Demandbase · Founder & CEO @ DisplayAds

Funding

Updated 10/16/2026

Total raised: $325M

  • $175MDebt· Feb 2023
    Investors: Vista Equity Partners
    Reported — from announcements
  • $65MSeries G· May 2017
    Investors: Silver Lake
    Reported — from announcements
  • $30MSeries F· Jul 2015
    Investors: Sageview Capital
    SEC-filed (Form D)