Demandbase has introduced Mojo, an agentic AI marketing tool designed to automate campaign execution, audience definition, and multi-channel workflows while continuously learning from results. The release marks a major push into agentic AI for go-to-market orchestration.
Liferay and Demandbase announced a technology partnership integrating Demandbase's ABM intelligence with the Liferay Data Platform. The collaboration enables B2B organizations to deliver account-level personalization from a visitor's first click, helping companies overcome the 'cold start' problem on digital properties.
Demandbase announced a technology partnership with Liferay to integrate Demandbase's ABM and account intelligence directly into the Liferay Data Platform. The integration enables B2B enterprises to instantly personalize web experiences based on firmographic and intent data the moment an anonymous prospect arrives. This collaboration strengthens the tech stack for joint customers seeking advanced GTM intelligence.
DemandWorks and Demandbase have launched a strategic integration connecting account intelligence with multi-channel activation. This partnership enables sales and marketing teams to automate audience syncing and accelerate the pipeline.
Demandbase reported that ChatGPT referrals to tracked B2B websites surged 303% year over year to 2.6 million in June 2026. This highlights the growing impact of AI-driven discovery, pushing B2B marketers to invest more in brand-building channels.
New data from Labs by Demandbase reveals that generative AI referral traffic and inbound leads to B2B websites grew nearly fourfold over the past year, driven overwhelmingly by ChatGPT. Demandbase CMO Rachel Truair highlights that these insights emphasize the growing need for B2B marketers to reinforce brand trust across channels as AI shifts how buyers discover solutions.
A CMO Council report reveals that many marketing organizations struggle to translate martech and AI investments into business performance due to fragmented foundations. This highlights the ongoing industry challenge of aligning technology stacks with GTM execution.
This article examines how Demandbase leverages real-time data and account signals to help B2B revenue teams operationalize account-based experience (ABX). It details how modern tech stacks and aligned data frameworks transition companies from isolated marketing tactics to unified go-to-market strategies.
This industry analysis highlights technical integrations, including Demandbase's alignment with demand generation engines, designed to bridge the gap between intent data and automated go-to-market execution. It details how moving away from manual list uploads helps revenue teams coordinate actions across buying groups instantly.
Demandbase has announced a strategic integration with DemandWorks to connect its AI-powered buying signals and account intelligence directly to a managed multi-channel activation engine. The partnership enables B2B marketing and sales teams to automatically trigger coordinated engagement programs when target accounts cross qualification thresholds.
Demandbase introduced an AI Chat feature for its 'Demandbase One for Sales' platform, allowing users to query account intelligence using natural language. The tool integrates first-party and third-party data, including firmographic and technographic insights, to assist sales teams with outreach and account prioritization.
Demandbase executive Stephanie McArthur is hosting a webinar today at the B2BMX Summer Camp focused on practical AI applications in account-based marketing. This session helps the company position itself as a thought leader in the B2B marketing technology space.
Demandbase highlights its 'MCP for AI' and real-time sales trigger alerts as key components of its GTM intelligence offering. The article positions the company as a leader in tracking social profiles and market events to identify buying opportunities.
Demandbase updated its 'Site Visit Intelligence' feature, which leverages location data and first-party/third-party matching to help sales teams identify and prioritize website visitors. This tool is designed to streamline sales enablement by providing actionable engagement insights.
Demandbase and Audyence have launched a native integration that allows B2B marketing teams to sync Demandbase-defined segments directly into the Audyence cost-per-lead marketplace. This partnership aims to accelerate campaign launches and improve lead generation efficiency by closing the gap between account identification and activation.
AVer Information has been selected as a Preferred Vendor Partner for the PSNI Global Alliance. This partnership does not impact Demandbase.
Audyence and Demandbase have launched a native integration that connects account intelligence directly to lead generation workflows. This allows B2B teams to launch targeted campaigns faster by eliminating manual steps between account identification and activation.
Brightly Software has integrated its TheWorxHub platform with PointClickCare to improve operational data synchronization for senior living facilities. This partnership does not involve Demandbase.
Headlines surfaced and scored by PortcoMonitor. Get the full, ranked feed + a daily briefing →